Is Your B2B Database Marketing Letting You Down?

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Could your B2B database be out of date?

Do you think your B2B database marketing is letting you down? Are you getting lower response rates than usual? When you are sending out a marketing campaign whether it be direct mail, telemarketing or email you want to make sure that you have the most up to date records out there and that your data isn’t letting down your marketing campaign.  In this blog post we will be going over the benefits of data cleansing and how it can help you to improve your marketing campaigns.

How to make sure your B2B database is up to date

You want to make sure that you are getting the most out of your data lists and over time the records in those databases can become out of date and therefore become useless. The basis for having a successful campaign is to make sure that your data is accurate as this will help you to get the best results when you are contacting potential prospects.

If your B2B marketing database is out of date, then you could be attempting to contact people who no longer work at the company or who could potentially have different contact details meaning that you are wasting your valuable time and resources when you could be getting straight through to your contact if your database was up to date.

Data cleansing

A data cleanse could help you by making sure that your data is up to date and that you are getting through to the correct contacts therefore allowing you to get the most out of your B2B database marketing.

A data cleanse is where you look through a pre-existing database and remove any incorrect or unnecessary data which is generally referred to as “uncleansed” and can be data that has irregularities, data which is stored incorrectly or outdated data. This data should be avoided in order to ensure better results from any marketing campaigns.

It can help you to reach the contacts you need to in order to sell your product or service, help you to increase your response rates in your marketing campaigns and help you to grow your client base.

Overall having up to date data is an important part of your marketing and will help you in quite a few substantial ways such as increasing your efficiency and your business growth.

Leave this to the experts

Here at BDP we offer a data cleansing service which can help you to cleanse your current B2B database and to update your prospects.

We will start with a complimentary assessment of your existing data and then from there we will provide you with a quotation for updating the contacts.

Then we will update the relevant records, fill in any gaps in existing records, remove any duplicates and then recommend any additional contacts which we think could help your B2B database marketing strategy.

This ensures that your marketing data is brought back up to date with only relevant contacts and is also usable for any future B2B marketing campaigns whilst also saving you precious time and resources which you could be spending elsewhere.

If you are interested in our data cleansing service, then we will be more than happy to help.

Please contact us using the number above or by filling in a contact request form in order to request a call back from a member of our team.

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