Buy a customer database and get more sales today.
When undertaking business to business marketing, you need to ensure that you are not sending out unwanted communications. There is strong protection in place to prevent customers from being bombarded with information they don’t want. Ignoring this can have a significant impact on both your brand and your future marketing activities. It is important to consider the following points when you buy a customer database.
By contrast, businesses are more open to receiving marketing communications that are of interest and they will have a legitimate interest and can help their company flourish. The benefits of being exposed to potential business opportunities are seen to outweigh the possibilities of receiving too much information. Therefore, initial B2B mailings can be unsolicited, if there is a clear ability to unsubscribe after that first approach has been made.
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With customer marketing, it is essential that the individual has opted in to receive information from the very start. So how do you reach customers that don’t know about you?? If they’ve not agreed to receive information from you, then how can you ever get them to ask for information from you??
How can you reach more customers
It sounds like an impossible task. Going around in circles – you know the customers you want to reach are out there, you know they will just love your product or service if they could just be made aware of it, but there’s (quite rightly) a level of data protection in place making them difficult to reach.
Well, there are many different fully legal and ethical ways to reach your target market. You can email customers who don’t know about you and your products/services, provided they have actively signed up to receive information about your type of products and services. You can be a ‘third party’ that ‘may contact them’ about other types of (for example) holidays, cars, leisure pursuits etc that they have expressed an interest in.
As with the B2B mailings described above, if there is the clear option to unsubscribe at any point after your first email, then the challenge is to keep your new target audience engaged and interested in your products/services.
The other fast-growing way of solving the customer dilemma is not for you to attempt to find them, but to find ways in which they find you – there is an important difference! Using progressively sophisticated online techniques this is increasingly possible to do. In future blogs, we’ll talk about how to do this… Stay tuned.
Are you looking to expand on your B2B data and customer database? We can help you reach ideal customers within your target market. Our B2B data enables you to reach decision-makers via email, telephone and direct mail, for a multi-channel campaign. This gives you the opportunity to reach ideal contacts and increase the awareness of your products and services. All of our data is accompanied with a 100% guarantee. This gives you the peace of mind that you can send out your campaign and reach ideal decision-makers. We offer this as we ensure all of our data passes through multiple checks and verifications. This means that we only provide the highest accuracy data.
Are you looking to increase the reach of your marketing with B2B data? If you have any questions on buying a customer database or want to make an enquiry, please contact us by calling 0333 200 1860. You can also fill out our contact form to request a callback.