How To Avoid Your Emails Becoming Spam?
Using email data lists is an effective way to reach out to potential clients. It is also effective to get information across to existing customers. However, when you are sending out an email marketing list campaign, you want to ensure that it will land in the inbox of the intended recipient.
In this blog post, we will go over various ways of ensuring that your email list lands in the inbox of potential clients. We will also make sure that your email campaign doesn’t bounce, and so your potential clients don’t mark it as spam.
At BDP Agency, we recommend that the first thing you should do to prevent spam is to make sure that your subject line is suitable for your email. Having symbols such as “!” will ensure that your email list will land in the spam folder. Most email platforms have a spam filter put in place. Therefore, as a part of these symbols tend to flag up on their screen and go straight to the spam. In order to avoid this, you should avoid using any symbols in your subject line.
Making sure that your subject line isn’t too long can also help your email to avoid the spam filter. If the subject line is too long, then it could be placed in the spam folder. To prevent this, you should make sure that your subject line is between 35 to 50 characters. We advise this so you aren’t wasting your time into thinking of a creative subject line that will could land into spam.
You can also ensure that the contents of your email doesn’t flag up the spam filter. To do this you need to make sure you don’t have any words which the screen would consider to be “spammy” such as “free”. You should also avoid writing words in capitals as this could also flag up as spam. Using capitals could also put the recipient off reading it.
What Causes Emails List To Bounce?
Your email could also be bouncing, which isn’t spam but can be an inconvenience. Knowing whether it is to be a Hard or Soft bounce would be useful. Why? because you need to know the difference between them. You also want to know what it is to be causing each one of the bounces. A Soft Bounce is when you deliver the email you have sent out, and it is then returned back to yourself. Still, it is only for temporary delivery issues such as the servers being down or the recipient’s inbox being too full. At the same time, a Hard Bounce can be sent back due to a permanent issue; for example, an email change, or if it isn’t spelt incorrectly.
Each of these factors can contribute to your email going into the recipient’s spam inbox, but the recipient could also mark your emails as spam. You should make sure that the content of your email is relevant and that the recipient will read it.
Another way to prevent your email as being spam is to make sure that your campaign is relevant to the lists of contacts you are sending or delivering your campaign to. This is also a requirement under GDPR and legitimate interests. For example, you wouldn’t want to create a campaign and target it towards construction companies to start then contacting decision-makers within care homes. Why not take a look at some industries you can market your campaign around here.
Overall you want to make sure you send out your email that is suitable to a potential or existing client. By following the points above can help to make sure that not only does your email land in their inbox but it gets read by the intended recipient.
What BDP Can Offer You?
Here at BDP, we offer B2B email data lists. Email data list allows you to reach the key industry contacts. These key industry contacts which you need to push your business forward and sell your products or services. We can also provide you with email campaign management in order to save you time.
If you want to make an enquiry, then please contact us using the phone number above. You can also fill out the contact request form to request a call back from us.