Perfect time to begin targeting fleet management companies
Of all the markets bouncing back during 2013, the car market has probably performed the strongest. By the end of November 2013, the total cars sold so far in 2013 had already outstripped the total for the whole of 2012. Now is the perfect time to market your products and services to fleet management companies.
The Society of Motor Manufacturers and Traders (SMMT) is very upbeat in its latest report: http://www.smmt.co.uk/2013/12/november-new-car-registrations-overtake-2012-full-year-total/. Over 2.1 million cars have been registered this year in the UK, almost 10% up in 2012. That is now 20 months in a row that car sales have increased, with steady increases projected for 2014 and 2015.
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The UK’s connection to cars
We Brits have always had a particular weakness for cars, with the beloved metal on the drive being the last thing to be cut in times of recession. We have way outstripped the rest of Europe in demand for cars during the recession, even compared to Germany!
In the fleet sector, the company car remains the benchmark perk for most managers. You can cut my pension and health provision, but don’t touch my car! And, the phenomenal growth and popularity of low-interest rate lease deals have fuelled the current boom. There are ‘no-brainer’ monthly payment deals available on just about every type of car. Even very small businesses can now afford to run leased cars with all the financial benefits they offer.
Fleet decision-makers are in demand!
So, fleet decision-makers and management companies are people in demand! With the UK car market at its highest ever level, the stakes have never been higher for leasing companies, insurance companies, car servicing businesses etc. So, now more than ever before, it’s vital for all businesses linked to the motor industry to reach and engage with fleet managers and transport directors managing vehicles on behalf of companies. And help is at hand! Using our unique and exclusive Fleet management data market research file, you can reach these people right now:
Target fleet management companies today!
See more information on our fleet data here.
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