It’s no secret that the best way to improve your writing skills is to practice, practice, practice. But what if you don’t have time to write new material every day? Or what if you’re struggling with a specific aspect of writing?
In these cases, it can be helpful to turn to published works for guidance. There are a number of great books and articles out there that offer tips on how to improve your writing. But where should you start?
Here are 12 of our favourite tips for writing better emails:
Keep it short and sweet
In today’s busy world, people are more likely to skim emails than read them closely. So, it’s important to make your messages as concise as possible. Keep your emails short and to the point, and you’ll be more likely to engage your reader.
Use an interesting subject line.
Your subject line is your email’s first impression. Make it count! Write something that will pique your reader’s interest and make them want to learn more.
Be clear about what you want.
Before you start writing, take a moment to think about what you want to achieve with your B2B email data. What is your goal? Once you know this, you can structure your message accordingly.
Personalize your emails
When you’re sending a mass email, it’s important to personalize each message as much as possible. Include the recipient’s name in the subject line and opening, and make sure the rest of the email is relevant to them.
Use simple language
When it comes to email, using simpler language is almost always better. Avoid jargon and long, complicated sentences. Instead, opt for short, straightforward language that is easy to understand.
Get to the point
Don’t make your readers wait to find out what you want from them. Start with your main point and then provide supporting details later on. This will help keep your message focused and ensure that your reader doesn’t get lost along the way.
Use active voice
A passive voice can make your writing sound unclear and convoluted. So, whenever possible, use active voice instead. Active voice is shorter, simpler, and more direct, which makes it much easier to read.
Be careful with humour
Humour is a great way to connect with your reader. But be careful not to overdo it. Too much humour can come across as unprofessional or even offensive. Use it sparingly and only if you’re sure it will be well-received.
Proofread your email
Before you hit send, take a few minutes to proofread your email. This will help you catch any typos or grammatical errors and make sure your message is clear and error-free.
Choose your words carefully.
The words you use in your email can have a big impact on how your message is received. So, choose them carefully! Opt for positive, supportive language that will encourage your reader to take action.
Avoid email jargon
Email jargon is the special language that has developed around email communication. It includes terms like “CC” and “BCC,” as well as abbreviations like “FYI” and “IMO.” While this jargon can be helpful in some cases, it can also be confusing or off-putting to your reader. So, unless you’re sure your reader will understand it, avoid using it in your emails.
Use strong verbs
Verbs are an important part of effective writing. They can help you convey your meaning more clearly and make your writing sound more powerful. So, when choosing verbs for your email, opt for strong, active ones that will grab your reader’s attention.
By following these tips, you can improve your email skills and start writing better emails that get results. So, what are you waiting for? Put these email marketing tips that work into practice and see the difference they make!