email marketing,social media, bdp

Email Marketing vs Social Media

Email Marketing and Social Media, What’s Best?

Email marketing is usually the most efficient way to boost your brand awareness. This can be easy to utilise and give you an excellent ROI (Return on Investment). Regardless of what industry you are in. Setting up your email marketing plan is highly important. As this would be the foundation of your email marketing list and future marketing campaigns. It is important to target specific industries that will be actually interested in what your products and services offer.

Estimated reading time: 2 minutes

Many companies see email marketing as just another way to advertise and promote products, which you can use emails to do this. However, to utilise the full potential of sending out an email marketing campaign to consumers, you should make it a personalised experience. Which should be tailored to each customer. Just sending one generic email may reach a few consumers. But not as many as if you adapted your email campaign to each customer to meet their interests and customer needs. This will benefit your company, considering email has a high Return on Investment (ROI).

 

What are the benefits of marketing through email?

Here are some benefits of email marketing:

Email Marketing is proactive and targeting specific industries. Enabling you to communicate when you need to with a qualified audience. And they will listen more to what you are proposing. 

Despite the latest trends of Twitter and Facebook, and other social media activities, not everyone utilises them, although almost everyone has email.

Although your website may have a blog, many of your viewers still have no idea what an RSS is or how you would use it.  Whereas an email newsletter or email blog subscription makes it easy to use. Especially for those not acquainted with modern technology.

Most people read or at least glance at their emails as they slide through their inboxes. On the other hand, it is more difficult to get your message seen when someone is following thousands on Twitter or Facebook. Because they may only be “actively” following a much smaller group.

Email marketing is cost-effective. And provides almost instant statistics. This will help you grasp your return on investment quickly. As well as the impact from any advertising you do.

However, integrating your social media and email marketing. Social media marketing can reach new potential consumers. Whereas email marketing focuses on existing loyal customers. On the other hand a business can strengthen the relationship with those customers. You can integrate the two types of marketing by adding an email to a social media post. And also, including social media profile links in email marketing campaigns gives consumers a new opportunity to engage with the content posted on your social media accounts.

Let us help you write the perfect email

If you have a target market in mind and are bursting to get a campaign sent out, do not hesitate, contact us today. And see exactly how we can help you reach your ideal targets. Give us a call on the number above or fill out our request callback form. Then an account manager will be in touch shortly.

If you choose BDP Agency to buy email lists uk, you won’t be disappointed – what works for you, works for us. It is our mission to provide a great service and produce great results every time.

We are fully committed and passionate about our email lists that every B2B email list is covered by our 100% guarantee. We are the best place to buy email lists. How to get email lists for marketing? Contact an account manager today to buy a targeted email list and expand your marketing reach or follow us on Twitter today.

Leave a Reply

Scroll to top