Does Email Marketing Still Work?

Does Email Marketing Still Work

The latest and greatest digital marketing is always the best return on investment. Including text messaging, social media, and direct-to-voicemail marketing. And many people have begun to speculate whether email truly ranked at the top of the list any more in 2015. Learn why email marketing still works as one of the best forms of marketing and why you should buy email lists.

Here are a few statistics from the industry.

These stats make us believe that email and purchasing accurate, up-to-date email data is still very much critical to today’s marketing campaign mix, including:

24% of recipients change their email address every 12 months.

52% of people made at least one purchase in the last 12 months from a promotional email.

95% of people still use email today, especially if over the age of 24 (under 24-year-olds tend to use text and social media as their main channels of receiving information).

100% of our email marketing contacts are personal emails.

Every £1 spent on email marketing can yield a £44.25 average return on investment.

We think B2B email data is more critical than ever with statistics like these. Email marketing is still on the top.

Emails are a fast and easy way to get a message to your customers, whether a welcome email to introduce new customers to your business. Or an update email to inform current or previous customers about updates to the company or new products or services you are offering. Therefore, these are effective ways of creating a relationship with your customers.

Try to make your emails clear.

Emails should be easy to understand and to the point so that the reader doesn’t lose interest in the email. An excellent way to do this is to ensure that the email isn’t a block of text is by using images. However, emails with big chunks of text are unappealing to your audience, causing them to ignore or unsubscribe from your emails. In addition, using images could help to break up the email and make it more appealing. However, be careful and ensure you put all the needed information in text form as some email systems don’t load images.

Are email lists worth buying?

Emails are also an effective way to segment your audience. Therefore, knowing who is opening and reading your emails and who isn’t can help you better understand your audience and shape your emails around your target audience.

Using automation

You could set up your emails to be sent out to a recipient list. This could be automated to send an email out every few months. Furthermore, the email could be about the latest offers you have. Meaning that you don’t need to have someone to contact everyone individually, doing it a fast service.

Ensure you are sending your emails to the correct people.

When dispatching your emails, ensure that you send them to the correct recipient rather than a generic email address. If the intended recipient does not receive your email, this can be a big waste of time for everyone. As well as use up your marketing revenue quickly.

Ensure that the recipient can opt-out

When creating your email, ensure that there is a clearly visible unsubscribe button. Just in case your recipients want to opt out of your mail list. This could be on the top or bottom of the email. However, having it at the top would allow the recipient to opt out easily. This is also so that your emails can comply with the new GDPR laws. The old data protection laws didn’t mention having an unsubscribe button. At the same time, the new regulations require this.

Is it legal to buy email lists?

Understanding the goal, you are trying to achieve with your email is key to making sure you are not wasting your time. In addition, thinking about what you want to achieve with your emails will use them more effectively.

You could also use emails as a part of your marketing campaign as they are an effective way to get people’s attention if you go about creating it the right way. Subject lines are the most important part of an email as they are what prompts people to click on the email to read it, so making sure it is to the point and interesting will increase the efficiency of your promotional emails.

Here at BDP, we have a range of up-to-date email data. Our recommended email broadcasting service is SendIn blue.

How much is a list of emails worth?

If you have any questions or want to inquire about buying email lists, please contact us by calling the number above or filling out our contact form to request a call-back.

Can you sell a list of emails?

Does email marketing still work? Why not look into some email marketing data? Do email lists in Greater London or email data in West Yorkshire interest you?

Scroll to top