Top Email Marketing Practices
Electronic mail is still the most professional and technical contact media utilised in business. With the rise of social media, there have been various rumours circulating that email marketing is dead.
Despite the statistics looking daunting, claiming that up to 50% of all email marketing goes straight to the spam box. This simply isn’t a hard and fast rule. Successful email campaign deliverability is not a game of chance. For most reputable marketers the percentage rate of emails that do not get through is usually much lower than 50%. And some marketers claim loss percentage as low as 5%.
Here are some of the email marketing best practices that have helped expert marketers get maximum email deliverability:
Go mobile – It’s the future
Responsive design can lead to a 130% increase in email clicks. Yes, you have read that absolutely right. Just read once more! This has been clearly stated that regardless of any marketing channel. The small screen’s vitality can’t be overlooked. Therefore, every aspect from the website design to newsletters, email templates and landing pages, everything has to be responsive and fitting. Moreover, adding the social buttons in the email is your guide to a successful email campaign.
Invest in Analytics
Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results from your email marketing. As a result, you should step up your pace vigilantly about what you are doing. As well as what’s the general market behaviour, what visitors generally behave towards your brand and then perform the steps.
Get in front of the readers
Creating the blog and email content are all that was required to reach the top of the search engines. Converting them into users and beat your competitors. The world is not constrained up to just having the content. You will have to promote it utilizing appropriate tools and tactics in your email marketing.
Lead the conversation on social media
Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks that your customers prefer to use. The social media channel and route is a huge imperative mode to get your brand endorsed. Throughout the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.
Emphasise the quality over the visual content
Visually compelling email might be proved stunning, but they are ineffective at the same time too. Some email subscribers say they prefer emails with lots of images whilst some are more focused on the more content-oriented email. So, monitor your click-through rates to search what style of the email your audience prefers.
Make it easy to sign up for your emails
The longer it takes or the harder it is to sign up for your emails or any other option to enter the site, the more customers you are losing out on. No one wants a long process to be fast; similarly, they want it to be easy, simple questions with simple answers. So make it easy for the users to register and increase your conversion rate. Employ the floating footer bar, sidebar widget and after post widget to use various categories of alternatives to grab the most subscribers.
Increase the email automation and drip marketing
Drip marketing is the fruitful campaign in the world of email marketing. It allows agencies to remain in the minds of the customers. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling. Then you can utilise automated drip marketing to build up more trust and credibility.
Double opt-in
This pioneer method allows the recipient to pick a brand’s email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is easier than signing up for an email via SMS.
Execute an email-optimisation process
The email elements such as copy, design, calls to action, subject lines, headlines and landing pages, frequency and time spent require the continual improvement. An audit is very essential in the email marketing. Analyse, the email optimisation tests for each campaign to determine what will best, work out for your target audience. Execute this regularly to gain more performance out of your email marketing program.
Pay attention to subscribers
Internet marketers often forget who they are trying to market to. Keeping up with opens, click through, unsubscribes, and new subscribers is one of the most important email marketing best practices. If a certain email list segment or prospect demographic has a high level of spam complaints, then you’re better off removing the entire segment from your list. Target the audience that is most interested in what you have to say, the ones you can help the most, the segment that is going to benefit your company the most.
Keeping customer’s interested, making your email messages worth reading, and keeping things fresh -basically, paying attention to what your subscribers want – is the best way to guarantee better delivery rates and respectable open rates. ISPs are not the only ones that marketers have to get through to in order to be successful at marketing email deliverability. Subscribers are important too.
ISPs are actually working side by side with subscribers to better separate reputable marketing from spam (As evidence by those little “spam” ”not spam” buttons that you might have seen on your own ISP’s mail program). The number one best practice of email marketing is to keep reputation high and information relevant.
Are you interested in email marketing data? We have further information about email data in locations such as London and Sheffield.
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