Tips to Increase Success of Your Direct Mail Campaign
A Direct Mail marketing campaign is a good way to reach out to your target audience and in this blog post we will be going over how you are able to make your Direct Mail campaign as effective as it can possibly be. We recently created a post about how to manage your direct mail campaign, we will re-visit some of these points as we help you make your campaign even more effective.
The first thing you should consider is who you are wanting to target with your Direct Mail campaign. You could think about any specific job titles you want to target, specific industries and also the location of the contact. Here at BDP we can filter based on many things, such as job titles, SIC codes and locations, such as postal codes or by regions in order to help you reach out to the contacts that are suited for your product or service.
Targeting companies specific to your campaign and companies which would have a genuine interest in your product or service is crucial, if this fits in with their business or would make their day to day processes easier or more efficient, they will be more inclined to take you up on your offerings. There would be no point offering your new manufacturing machinery line to the directors of a restaurant chain, so make sure you are choosing industries which would see use in your product or service.
Direct Mail marketing can be used as a follow up to other kinds of marketing such as an email marketing campaign as a letter can be seen by the contact as more personalised follow up which can help you begin building a good business relationship. Direct Mail is also good as a first point of contact as it allows you to make a good first impression.
When designing your Direct Mail Campaign, you need to decide whether it will be used as a follow up to a previous form of marketing or as a first point of contact for this potential prospect. This decision can change the whole tone of your letter as it determines whether you already have a connection with them or if this is your first time contacting this company.
Call to Action
Considering what your call to action will be is also a good idea as this is what the recipients of your campaign will be acting on. This could be as simple as including your businesses phone number or an email address to receive further information. It could also be a link to a page on your website which can give them more details into the product or service you are advertising to them.
Sending Out Your Campaign
One of the most important parts of a successful direct mail marketing campaign is ensuring that you are sending your campaign out in a time and cost effective method which is helping you to reach all of the contacts you are targeting. One method would be to print and send out the letters in house however this can take a long time and could cost a large amount of money depending on the contacts and contents of your businesses campaign. One of the best methods would be to outsource this to a mailing house. A mailing house would print, package and post your letters on behalf of your company saving you time and money as well as making your direct mail campaign look more professional. Mailing houses also have the ability to further customise your campaign, such as imagery or logos on envelopes, which makes your direct mail look much better and professional.
BDP Agency has the capability of sending out your direct mail campaign on your behalf. Please contact us if this is of interest to see what data we have fit to your criteria.
Here at BDP we offer B2B Direct Mailing lists which can enable you to get through to your target contacts in a more personalised way as well as helping you to follow up on other forms of marketing such as email.
All of our databases are built bespoke at the point of order to make sure that all of the contacts are up to date. We also offer a 100% guarantee on all of our data which means that if any letters are returned then we will replace this contact free of charge.
If you have any questions about our direct mail data, our fully managed service or would like to make an enquiry, then please feel free to contact us using the number above or by filling out our contact form to request a call back from a member of our dedicated team.