Data Marketing Abbreviations
As in any industry people use marketing abbreviations & marketing people tend to assume you know your CPA from your CPM without stopping to explain what they are talking about.
So we thought it might be helpful to give you a bit of rundown on the various data marketing acronyms and jargon used in B2B (there we go already…) data marketing.
Estimated reading time: 2 minutes
To kick-off, here are some basic TLAs (Two or Three Letter Acronyms) with the words they stand for and a few which are Four Letter Acronyms that we couldn’t leave out. Hopefully, most of these are reasonably self-explanatory marketing abbreviations, and many will be known to you.
Marketing Abbreviations
ADC – Automated Data Capture
B2B – Business to Business
B2C – Business to Consumer
CAC – Customer Acquisition Cost
CPA – Cost Per Acquisition
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per a Thousand
CPS – Cost Per Sale
CR – Conversion Rate
CRM – Customer Relationship Management
CTA – Call to Action
CTPS – Corporate Telephone Preference Service
CTR – Click-Through Rate
DFM – Drip Feed Marketing
DH – Direct Hit
DM – Direct Mail
DNP – Do Not Promote
FFA – Free For All
GAS – Gone-aways
HTML – Hypertext Mark-Up Language
IA – Interactive Advertising
IM – Instant Messaging
IMC – Interactive Marketing Communication
IO / PO – Insertion Order / Purchase Order
LG – Lead Generation
LTV – Lifetime Customer Value
MC – Multi-Channel
MPS – Mailing Preference Service
PAF – Postcode Address File
PFI – Pay for Inclusion
PFP – Pay for Performance
PPC – Pay per Click
PPI – Pre-paid Postal Impression
PPL – Pay per Lead
PV – Page View
ROI – Return On Investment
SEO – Search Engine Optimisation
SIC – Standard Industry Classification
SME – Small/Medium-Sized Enterprise
SMS – Short Message Service or text
SOHO – Small Office/Home Office worker
TA – Target Audience
TBR – The Bereavement Register
TPS – Telephone Preference Services
URN – Unique Reference Number
USP – Unique Selling Point
UV – Unique Visitor
Coming soon………….. Further explanations of the above acronyms that you will find useful.
In the meantime, if you need any further explanation of help in implementing any of these concepts, please talk to us – at BDP, we are here to help.
Further hints and tips on solving this situation can be found on our Twitter account, and ways of getting organised will be in future blogs, for example 6 data sales tactics to avoid at all costs, and we are always happy to help you get the most from your purchase.
