Unlock the Value of Data,Business Data Prospects

Unlock the Value of your Own Data

Unlocking the Value of your In-House Data

In your business, you could be sitting on a goldmine. But you’ve just not had time to dig for it. If you dig into the data you already have with a data cleanse, you’ll probably find there are some precious nuggets. Which are ready and waiting to be discovered.

Estimated reading time: 3 minutes

Data you already have

You probably already have:

• Existing clients you can sell other products and services to
• Lapsed clients just waiting to be re-sold to
• Prospects who have never been followed up

These people are probably all sitting in your database somewhere. Therefore, you need to get organised and find them.

So, instead of rushing about trying to find new contacts to add to your database. Try and take stock of the data you already have. Furthermore organising it in a way that you can make good use of it.

You may even have had this thought a couple of years ago. And then invested in an expensive CRM system that promised to slice and dice your data any which way. Then the problem arose. When you found you still had to find the time and focus on digging out all the data you had and input it into the system. Perhaps that got started and never got finished. Or the initial business data was entered, but the resolve to input all new prospects and contacts into it never quite happened.

Whatever situation you’re in, it’s never too late to turn it around. For sure, many of the old clients and prospects will probably need an update on their details. But the sector you trade in is perhaps a bit of a village. Where everyone knows everyone, and with the right questions, you can get back up to date.

Selling to your existing clients.

As we all know, it’s always easier to sell additional products or services to existing clients. Rather than to get a sale from a brand new prospect. So there’s a solid incentive to dig into your existing client database. And further, identify what else you can offer them. Then, followed up by an email or phone call them with new messages. But don’t ignore the idea of selling to brand new prospects. Because who doesn’t like the idea of brand new customers?

So, where is this data?
Could it all be in one extensive list somewhere? Or is it scattered amongst individual salespeople’s lists and jealously protected by them?                                                         What format(s) is it in?                                                                                                           Is it contact information? Could there be any contact history attached to it?                   When was it all last de-duplicated?                                                                                        Is it compliant with Data Protection Act?  

Initially, when you look at your data cleanse, you’ll have more questions than answers. But the sooner you start the process, the sooner you’ll be able to unlock the value in the data you have.

And if the whole thing seems too daunting to even to attempt to start, then why not invite in some data experts (like us!), who can make sense of what you’re sitting on and can get it put to practical use quickly, and are registered with the ico.

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