To increase your conversions, you need to cleanse your CRM database. This may seem like an odd statement, but it’s true. A recent study by the Aberdeen Group showed that organizations with cleansed CRM databases achieved a 12% higher conversion rate than those with uncleaned databases.
So, how do you go about cleansing your CRM database? This blog post will discuss four methods you can use to get the job done.
What is CRM database cleansing
CRM database cleansing is identifying and removing inaccurate or outdated data from a customer relationship management (CRM) system.
While it may seem tedious, database cleansing is essential for maintaining the accuracy of a CRM system. Inaccurate data can lead to distorted reports and analysis, leading to bad business decisions.
Moreover, outdated data can create duplicate records and make it difficult to segment and target customers effectively. Regularly cleansing your CRM database ensures that your data is accurate and up-to-date, making it easier to make informed decisions about your business.
The four methods for cleansing a CRM database
A CRM database is a powerful tool for managing customer relationships, but it can quickly become cluttered and inefficient if it is not cleaned regularly. There are four main methods for cleansing a CRM database:
1- Manual cleaning involves reviewing each record in the database and making corrections as needed.
2- Data de-duplication identifies and removes duplicate records from the database.
3- Enrichment adds missing information to records in the database.
4- Segmentation divides the database into smaller groups for more targeted marketing efforts.
By regularly employing these four methods, businesses can ensure that their CRM database is accurate and up-to-date.
Tips for success when cleansing your CRM database
Like your kitchen sink, your CRM database can quickly become cluttered with outdated and irrelevant information. If you want your business to run smoothly, it’s essential to regularly clean out your CRM database and get rid of any old data that is taking up space. Here are a few tips to help you get the most out of your CRM cleansing:
Set aside time each week to review your CRM data and delete any old or outdated records.
Make a list of the most important fields to your business and ensure that all of the data in those fields is accurate and up-to-date.
Use data cleansing tools to automate the process of identifying and deleting old data.
By following these tips, you can keep your CRM database clean and clutter-free, making it easier for you to find the information you need when you need it.