Can email marketing engage your customers?

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Engaging Customers through Email Marketing Campaigns

Email marketing appears to be the quickest and easiest way of attracting new customers to your business, although email marketing does have these qualities, it is only successful when it is used correctly and efficiently.

Here are 7 tips that you will need to get started to create a successful and effective email campaign to attract new customers:

1.Contact the correct customers, your target market

Contact the correct customers (you wouldn’t offer DIY products to a fruit store face-to-face, so why do it via email) This allows you to target your ideal audience better and ensure the people you are contacting are interested in your product and will not unsubscribe from your emails.

2.Spend time designing your campaign

Avoid just including a bulk amount of text, as your customer will read on average the first sentence and the last sentence to see if this is of interest to them and move on. This is also unappealing to the customer. If you apply some catchy subheadings and bullet points, this will entice your viewer to carry on reading through your offer. Also including images could grab the customers attention however be cautious and don’t include essential information in the images as some email services do not load images without the user confirming they want to see them.

3.Choose your subject line carefully

Your subject line is very important when sending out an email campaign as this will be the first thing your viewer will read.  You also want to make sure that your email will get into your customers inbox and not their junk mail box, this mostly depends on what your subject line involves e.g. I would recommend not including symbols such as ‘***buy this now***’, as this can be seen as junk mail too. The subject line could also catch your customers eye when they are scrolling through a group of emails and entice them into clicking on it. The key to subject lines in B2B email campaigns is testing variations until they all test as delivered to the inbox.

4.Proof read your emails

Before you send your B2B email broadcast to your potential clients make sure that you have checked what you are about to send for grammar and punctuation mistakes. Ask someone else to proof read the email as well. If your email isn’t grammatically correct your audience could read this and think you are not professional, this could also reflect in your product potentially causing you to lose customers.

5.Let the customer know what services you are providing

Informing your customers of the services you are providing allows them to decide if they are interested or not. This helps you to only send your emails out to customers who are interested in your product and narrow down your email mailing list to potential customers. In doing this you are segmenting your audience into those who are interested in receiving your emails.

6.Create a mobile friendly email

A majority of people access their emails on their mobile phones as it is convenient and allows them to check them whilst on the move. Creating a mobile friendly email is simple and means that your customers who are accessing your emails on their mobiles can do so with ease. One effective way of ensuring emails are mobile friendly is using a large font size so it is easier for the recipient to read. Another way is using small images so that they can load fast on mobile data and not keep the customer waiting for a large image to load.

7.Know your goals

When creating your campaign ensure that you know your goals as this well help you to structure your advertising campaign to this goal. Having a goal will also make your campaign clearer for your customers and more direct for them allowing them to follow your campaign easily. There are a few goals you could have such as welcoming new subscribers to your email campaign or targeting your audience more precisely using segmenting.

 

We hope that these 7 tips will help you in creating a successful and effective email campaign which will help you attract new customers to your business.

Here at BDP we can help you contact your target market customers with our up-to-date email data, call us on 0333 200 1860 for more details and to find out extra advice on how to start your marketing campaigns.

 

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