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Business to Business Telemarketing: Mobile

Business To Business Telemarketing Tips: Mobile Marketing

Don’t Skip the Mobile Phone Marketing Potential

The rise of mobile phones and mobile phone technology has secured a place for mobile phone marketing. Making it one of the world’s hottest and most potentially lucrative types of marketing. And you can increase sales through telemarketing leads. Mobile phone marketing has the potential to take your business and organization right into the pockets of your contacts. Therefore, mobile phone marketing should be included in your business to business telemarketing plan. If you are just getting started with your mobile phone marketing or want to refresh your current marketing plan, take a look at some of the best telemarketing tips that you can’t miss!

Estimated reading time: 5 minutes

#1: Encourage checking in

You’ve probably noticed people on your Facebook, or other social media feeds “checking in” to different places. For instance, to restaurants, stores, shopping malls, and other locations. Checking in involves people geotagging your business and sharing it with their friends and followers. Therefore checking in benefits your business through passive advertising. The people who visit your business are actually giving you more exposure. Also, giving you potential clients when they check in on Facebook, Twitter, etc…

Some people check in regardless of incentives. However, if you really want to encourage checking in, provide people with a reward for doing so. The most common types of rewards include small discounts, special discounts or coupons, or even gifts! For example, you might have a sign that says, “If you check in on Facebook, you’ll receive a 5% discount on your total purchase today!” Or offer a special little prize (such as a unique sample) to people who check-in.

#2: Cover all your bases

If your business doesn’t have social media pages, it might as well be invisible in the mobile marketing age. Your business should have one account on at least Facebook and Twitter. These will allow for maximum advertising and maximum interaction with the public. You may also want an account on other popular social media—such as Instagram, LinkedIn, Google+ and Tumblr. But it will depend on the nature of your business. You should actively research the social media of similar businesses to get a feel of what social media works best with the area of business you work in. Then create an analysis and a plan. For example, fashion shops and bakeries are more commonly found on Instagram, where sharing photos of fashion and food are common. Rather than businesses such as an accounting firm, where an Instagram would not serve many purposes.

#3: Create a mobile website

You need to have a mobile website—no questions about it! Mobile websites are specifically designed for optimum viewing on mobile phones. Because websites were initially designed for viewing on computers and laptops. Which provide a completely different online experience than a mobile phone. For example, an online website that uses Flash coding, lots of images, unique fonts and other attention-grabbing design features will be almost unusable on a mobile phone; in addition to design problems, mobile users don’t want to view websites that use up a lot of their data. Websites stuffed with images or videos are notorious data suckers. So you run the risk of people simply exiting your website and never visiting it on their mobile phone again.

To avoid this problem, you need to create a mobile website for when people view your site on their mobile phones. Therefore mobile websites should be simple, straightforward, and easy to use. Then all of the vital information about your business—hours, contact information, location—should be on the home page of your mobile website. The additional information offered on your site should be accessible by a visible menu or link immediately apparent to the viewer. For example: If you run a restaurant and offer online ordering, the online ordering button should have a big visible presence on your mobile app, in addition to a clear button for viewing the menu.

#4: Enable “Click to call.”

“Click to call,” also known as CTA, is an option you can code into your website that allows mobile phone users to click a button that will bring up your business’s phone number on their phone, allowing them to call you with the press of a button, rather than forcing them to write down the number, exit out of their internet app, bring up their call function, dial it in, and hit send. A study done by Google found that 61% of mobile phone users were more likely to call a business if the “click to call” function was enabled. This will increase the conversion rate of your business to business telemarketing campaign.

#5: Reward mobile users

In addition to rewarding mobile users for checking in, you should create incentives for users who use your mobile website and view your social media on your mobile phone. The easiest way to reward mobile users is to provide special “mobile-only” deals and coupons. For example, the Target Company offers the “Cartwheel” app, which provides exclusive coupons and deals to mobile phone users. This can lead to more sales as well as mobile users overall. In addition, adding incentives can push your business to business telemarketing campaign and drive more conversions.

#6: Opt-out option

If you are sending out marketing campaigns, you must have an option for the contact to opt out of SMS messaging. You can do this by sending a message every 2-3 messages telling the contact that they can opt-out of these by texting back a STOP keyword. You could also do this by putting a short sentence at the bottom of your campaign text stating they should reply with the STOP keyword if they want to opt out of the marketing campaigns. Another way is by including a link at the end of the text. Contacts can access the link on their mobile phones, and this method is free. Usually, texting back the STOP keyword will cost the standard network rate.

A STOP keyword is a word the recipient replies with, meaning they are opting out. This means that the contact then appears on your opt-out list. This then means if you import their number in the future, then they will not be added. Examples of STOP keywords could be as simple as STOP, or you could tell them to “text 5TOP to 60706”. Once your recipient has replied with the keyword, you should send a confirmation that they have opted out. Apart from that, they should never receive a message from you again.

If you have any questions or want to enquire about our business to business telemarketing data, please contact us by calling the number above or fill out our contact form to request a callback.

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