When developing new B2B lead gen tactics for marketing, it’s important to remember that what is popular and successful varies from one year to the next—2022 as a unique entity and demands that you build a new strategy to compensate for this.
Thankfully, it’s not difficult to know what strategies will work because we are now well into 2022, so it’s still possible if you want to make a positive change. Let’s look at some of the top B2B lead gen tactics.
1 – Use 2020 As Your Reference
The first thing you’re going to do to build new tactics for 2022 successfully is to look at 2020 as the framework for everything that did well and didn’t do well. You might think that we should look at 2021 as an example for 2022, but that’s not the case.
2021 was the year of COVID-19, and the entire world was pretty much locked down. This makes it a very bizarre year when it comes to everything to do with marketing and sales, so it’s not an accurate representation of how the world is right now.
2 – Benefits First
When it comes to trying to market a service or product to businesses, the best thing you can do this year is focused on solutions. 2021 was a helpless year, and many companies didn’t feel like they had the right resources to deal with the problems they were facing. This means that any product they do look for now needs to have a solution to a problem. Essentially, it would help if you focused much more on the value of what you’re providing.
3 – Content Marketing
Content marketing exists as a stylish and practical way for people to conduct a marketing campaign, and it’s said to be the “in thing” for 2022. So your business should start to focus on content marketing more if it will successfully appeal to the target audience of 2022.
4 – PPC Marketing
Pay-per-click marketing has always been an essential part of a good strategy, but it’s beginning to lead the way even more now. PPC marketing is now a necessary part of B2B lead gen tactics. Of course, you need to combine it with a robust marketing strategy, but it’s a significant aspect.
5 – LinkedIn
LinkedIn is an excellent way to try and leverage connections with essential people in the business industry without going through the hardships of a marketing campaign. LinkedIn can be a perfect way to leverage high-profile connections and form meaningful relationships from day one. As a result, businesses are starting to use LinkedIn more and more now to connect with other like-minded people.
As you can see, there are a lot of B2B lead gen tactics you can consider. However, developing solid tactics will pay dividends when it comes to successfully using your resources as best you can in 2022.