Increase Your Direct Marketing Campaigns Success With These 9 Steps
Traditionally direct marketing campaigns came in the form of direct mail and telemarketing, but as we are now in the digital age, email marketing and social media has transformed direct marketing, meaning you can now approach your customer base in real-time.
Here are our top 9 tips
Your Objectives should be clear.
If you are targeting new customers or making use of the customers you already have, you will need to adapt the message depending on the purpose of your direct marketing campaign.
Include a Call to action.
You should also include a call to action in order to prompt your audience to act on your marketing. You can include a phone number or an email address to provide your audience with an easy way to contact you if they have any questions or to act on your marketing.
Your website is at the heart of any direct or digital marketing campaign.
You need to make sure that your website is up to date and appealing. This will give you a higher chance of success with your campaign. This can also be a call to action for the customer as including your website can prompt the customer to check your website and also gives them a point of contact for you.
Make it easy for people to contact you
If you make it easy for potential customers to contact, you then they will be more likely to purchase your product or service. To do this you could include your companies details in any emails you send out or by using business cards. This gives the customer an easy way of contacting you if they wish to purchase your product or service or have any questions.
Data is Priceless
Therefore, give them a way to register their details i.e. a contact form on your website or a detachable form on your mailshot. If the customer isn’t interested in your products/services now, they maybe in the future.
Always measure the effectiveness of your direct marketing campaign
ROI (Return on Investment) is everything. You could try creating unique campaign pages on your website or you could add source codes to your direct mail. There is also a free tool called Google Analytics which is designed to record the effectiveness of your website as well as your campaigns. It records the number of visitors on the page as well as numerous other things. This can help you to find out what is working well for your direct marketing campaign as well as what you need to change.
Use social media to complement your campaigns.
Social media channels such as Twitter and LinkedIn provide a platform for you to engage with your customer base but not sell to them directly. It can also help to boost brand recognition and help you to increase customer loyalty. Making daily posts about your business and the services which you provide could prompt customers to purchase your product or service.
Make sure the recipient knows the benefits of your business.
Doing this will help people to find out if your business is right for them and if you can help them by using your service or product.
Segmentation is an important part of your marketing as it can allow you to split up your target market into segments which you can market to individually.
Here at BDP we can be the stepping stone to helping you achieve a successful campaign by providing you with quality data and ensuring that you are targeting the correct contacts.
If you have any questions or want to make an enquiry with Business Data Prospects, please contact us by calling 0333 200 1860. Alternatively, fill out our contact form to request a callback.