Let’s start with what an ideal customer would look like for your business.
An ideal customer is someone who finds the accurate resolution to their problems in the services or products your company can supply. Your perfect client is loyal to your company, is recurrent in the use of your products and is continuously advising their friends to use your organisation.
Your Target Audience
A brilliant place to begin, if you are just starting out, is to search for your target audience. There are some very useful sites within Google where you can insert your website or your competitors to view the type of companies who are searching across the web for your products and services. We highly recommend setting up a Google account and browsing through the Dashboard for relevant tools.
Your Target Profile
Now you have caught sight of your audience demographic it’s time to restrict your search and choose one particular customer from that demographic. This is who you will be tailoring your message to for ‘laser like’ focus. A magnificent place to go for this is the most hectic forum for this market; it lets you have a look at real people who correspond to what you are offering.
Your Current Clients
Quite often people forget to review their current clients. It is simple to work out from your current business activities who your ideal target would be moving forward. Be careful not to select your best customer simply by turnover. You can grade them on actual client cost including how much time is spent with each client and long it takes them to pay. This will give you an instant overview for your best target clients and / or type of industries.
- Acknowledge your perfect customer by reviewing your up-to-date clients.
- Obtain a B2B data list of decision makers at organisations that were very much alike to your “perfect clients”
- Reach out to the relevant decision-makers at those organisations.