How to Develop Customers through Email Marketing
Having put together your database of new prospects to send out an email, there is a few things to consider before approaching these potential clients.
Take a step back and consider what problems your prospect may have in their day-to-day activities and how you can help them solve this issue. This will give you some ideas for the copy of your email.
In addition, it is always worth considering a step-by-step approach to building a relationship with your new prospects over time. It is much easier to ask them to complete their details, complete a survey or ask for additional information rather than a straight sale.
Don’t rush a sale.
Approaching someone you do not know for an immediate sale will put them off dealing with you in the B2B market. Many companies build a relationship slowly over time.
Believe in your product or service, be relaxed and confident, be friendly and professional and most importantly tell the prospect how your product or service can help them solve their problems.
Don’t send too many emails.
People like to take time to digest information they are interested in receiving through and this usually takes between 48 hours and sometimes 5 days if left until the end of the week. Regularly sending out another email within the same week is going to annoy your recipients. We recommend sending fortnightly or monthly on a regular basis.
If you don’t feel comfortable sending out your own emails, we are fully trained experts when it comes to email campaign management and can save you considerable time by handling this for you.