Developing Customers Through Email Marketing
Having put together your database of new prospects to send out an email, there is a few things to consider before approaching these potential clients. In this blog post we will list a few to give you some tips and how to approach them and how to go about continuing to develop your customers through email marketing.
Take a step back and consider what problems your prospect may have
Your prospect could have problems in their day-to-day activities and you need to consider how you can help them solve this issue. This will give you some ideas for the copy of your email.
In addition, it is always worth considering a step-by-step approach to building a relationship with your new prospects over time. It is much easier to ask them to complete their details, complete a survey or ask for additional information rather than a straight sale. This will also allow you to get to know your prospects better and could help you to segment your audience and target your target audience more directly allowing for an increase in sales as you are not wasting time sending emails to people who might not be interested in your product.
Avoid forcing and rushing sales.
Approaching someone you do not know for an immediate sale will put them off dealing with you in the B2B market. Many companies build a relationship slowly over time so that they know they can trust you and that you are reliable. Doing this will help increase your relationship and could potentially lead to a reoccurring sale or a long-term contract. This could also lead to the company recommending you to other companies. Rushing a sale would also not give the company time to read through and make a decision as to whether they are interested in your product or not. This could put pressure on the company and they could back out of a sale.
Believe in your product or service, be relaxed and confident, be friendly and professional and most importantly tell the prospect how your product or service can help them solve their problems. This will lead to a smooth sale which could potentially lead to a long-term relationship with the business.
Try to space out emails.
People like to take time to digest information they are interested in receiving through and this usually takes between 48 hours and sometimes 5 days if left until the end of the week. Regularly sending out another email within the same week is going to annoy your recipients and could lead them to begin ignoring your emails. We recommend sending fortnightly or monthly emails on a regular basis which is enough to allow the reader to digest the information.
Consider your content.
The contents of these types of emails should be short and to the point as to not lose the readers interest. To do this avoid big blocks of text by breaking up the email using images and also only including important information. Be cautious when using images in emails as some email providers could block the usage of images unless the reader authorises them. This means that putting essential information in images could be missed by the reader.
If you don’t feel comfortable sending out your own emails, we are fully trained experts when it comes to email campaign management and can save you considerable time by handling this for you.
If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.