Using Email Marketing to Convert Customers
In today’s modern times, there are lots of ways to reach out to your customers and raise brand awareness, such as through social media, text messaging, and web banner advertisements. But, if you want to grab the attention of your target audience, you’ll want to use email marketing. It may sound old-fashioned, but studies have shown that numerous consumers still prefer to receive communications from brands through email. So, whether you have given up on email marketing or you haven’t used it ever since, it’s time to focus on this marketing vehicle and use it to maintain customer loyalty and attract new clients.
But the question now is this: how do you create a successful email campaign that will convert mail recipients into paying customers? Well, you can start by using these tips:
Tailor your emails
One of the biggest mistakes that entrepreneurs make is sending the same message to everyone. Remember: unless you’re a start-up business, the people on your email list are most likely in different stages of the buying cycle. Some of them have already bought from your company and may be thinking of buying again, while others may not even be aware that you exist and are yet to know what you have to offer. Because of this, you have to tailor your messages and send them to specific groups that would most benefit from them. For example, those who are not yet your customers can benefit from informational emails about your company, while those who are already customers will want to receive emails about special events and loyalty discounts.
Choose a short but creative subject line
Think of your subject line as a newspaper headline. Would you want to read a newspaper article that has a long, rambling headline or a boring, monotonous one? Probably not. So, when thinking of a subject line, be as creative as possible and limit yourself to 15 to 20 characters or less.
Spice up your message with visuals
Humans are inherently visual creatures, which means we respond better to graphic data compared to textual information. You can use this fact to your advantage by adding colorful, eye-catching images that will support your email’s message while adding visual drama to the page. Just make sure to choose pictures match your brand message and to keep their size small to prevent them from being blocked.
Add value to your content
No matter how visually stunning your emails are, they won’t convert your customers if people find them too promotional and/or full of useless information. Fortunately, you can avoid this by following the 80/20 rule: that is, 80 percent of your content should be educational and/or interesting info that people will want to know about, and only 20 percent should be promoting your company. This way, customers will find value in your emails and will want to buy your products or services and spread the word about your business.
These are some of the strategies you can use to ensure your email marketing campaigns will convert customers. You can implement them on your own but, for better results, you can get our help here at Business Data Prospects. We specialize in gathering email data and can assist you in designing and sending out your email communications.