Email Marketing has become one of the most effective ways for driving sales and attracting target audience as 95% of online consumers use email, and 91% of consumers reported checking their emails at least once a day. Although email marketing is highly effective it is only successful when done correctly, as if you are to make a mistake, it is very difficult to hide. The basics of a good email marketing campaign are:
- Audience- You need to send the email to the right customers. (you wouldn’t offer a consumer product to a business)
- Content- You need to think about what you are saying, as just writing bulk, irrelevant text can be off putting, so you should try including catchy sub headings so that you catch the reader’s attention and make them read on.
- Creative- You need to think about how the email should look. (Plain text would be very boring, and put consumers off)
- Subject Line- Your subject line is essential when sending an email campaign out as this is the first thing the consumers will see therefore you want to make sure that the email gets into the inbox folder and not their junk folder. This mostly depends on what you include in your subject line i.e. I would recommend not include such things as ‘Last chance’ as it was found to have a hugely negative impact on open rates. But I would make sure your subject line is short and descriptive.
BDP can help you contact your target audience with our up-to-date email data, and we only use personal, named email addresses.
Call us on 0333 200 1860 for more information on are email marketing campaigns.