Avoiding Emails Getting Marked as Spam
Email Marketing is an effective way to reach out to potential clients and to get information across to existing clients. However, when you are sending out an email campaign you want to ensure that it will land in the inbox of the intended recipient.
In this blog post we will go over various ways of ensuring that your email lands in the inbox and isn’t marked as spam as well as why your emails might bounce.
The first thing you should do to prevent spam is to make sure that your subject line is suitable for your email. Having symbols such as “!” will ensure that your email will land in the spam folder. Most email platforms have a spam filter put in place and as a part of this symbols tend to flag up on their filter and go straight to the spam. In order to avoid this, you should avoid using any symbols in your subject line.
Making sure that your subject line isn’t too long can also help your email to avoid the spam filter. If the subject line is too long, then it could be placed in the spam folder. To avoid this, you should make sure that your subject line is between 35 to 50 characters.
You can also ensure that the contents of your email doesn’t flag up the spam filter by making sure you don’t have any words which the filter would consider to be “spammy” such as “free”. You should also avoid writing words in capitals as this could also be flagged as spam and could also put the recipient off reading it.
Each of these factors can contribute to your email going into the recipient’s spam inbox but the recipient themselves could also mark your emails as spam. You should make sure that the content of your email is relevant and that the recipient will want to read it.
Your email could also be bouncing which isn’t spam but can be an inconvenience. Whether it be a Soft Bounce or a Hard Bounce its good to know the difference and what causes each one. A Soft Bounce is when the email you send out is sent back to you, but it is only for temporary delivery issues such as the servers being down or the recipients inbox being too full whilst a Hard Bounce is sent back due to a permanent issue such as the email having been changed or it was typed incorrectly.
Another way to prevent your emails being marked or reported as spam is to make sure that your campaign is relevant to the list of contacts you are sending or delivering your campaign to, this is also a requirement under GDPR and legitimate interests. For example, you wouldn’t want to create a campaign and solution that is targeted towards construction companies to then start contacting decision makers within nursing homes. Why not take a look at some industries you can market your campaign around here.
Overall you want to make sure that your email is suitable to send to a potential or existing client and following the points above could help to make sure that not only does your email land in their inbox but it gets read by the intended recipient.
Here at BDP we offer B2B email data lists which allow you to reach the key industry contacts which you need to in order to push your business forward and sell your products or services. We can also provide you with email campaign management in order to save you time.
If you want to make an enquiry, then please contact us using the phone number above or by filling out the contact request form in order to request a call back from us.