Getting the most from your telemarketing campaign
You always answer your phone when it rings, don’t you? Even if it is a telemarketer at the other end of the call over 99% of people will be polite and listen to what they have to offer. Telemarketing has become a widely adopted promotional tool, as it is a medium of direct marketing through which a company interacts with the customer to sell their prospective product or service.
Telemarketing has become a cost effective and efficient strategy to lower in traffic for your pipeline. Nowadays phones are not the only way to collect telemarketing data this is why recently, virtual telemarketing has surfaced in this sector of the industry. Once the representative is able to communicate with the audience the dialogues exchanged are able to influence their choices in a lot of ways.
Telemarketing data can help you target customers from a specifically niche market giving you an edge over your competitors. Here is a list of telemarketing tips to ensure telesales success.
- Customer Satisfaction
The customer expects to hear something that is to the point and enticing, if your deliverance seems prolonged and boring it will definitely become a source of displeasure. You have to make sure you listen to their queries and provide a solution to their problems. Make references to things that might be connected to what you are offering because satisfying a client will increase your credibility immensely.
- Use of phrases and prompts
Telemarketing data can’t be collected through visual representation so when you are on call with a client make sure you have a list of catchy phrases and specific questions in mind. Rather than rattling around asking irrelevant questions take the help of persuasive and descriptive statements. This will help you generate sales and save a lot of time.
- Don’t force the customers
Convince the customer by talking them through about what you are trying to sell. Don’t jump in to conclude and ask them if they want it or not because the answer will not be in your favour. Get to know information about them so that they don’t make many objections against the product you are trying to sell. Make recommendations at the end and it will definitely hit the target!
- Call placements
People often ignore the importance of ‘when to call?’ because they seem to think that any time is suitable. You need to make a list of the people and at what time did they respond positively. Surveys show that there are specific intervals of time in the whole day when an individual can be influenced with different methods of marketing.
- Make an impact
Use the customer’s first name by taking permission as it develops familiarity. Greet them warmly; don’t become casual but stick to a little professional tone. Attend to their likes and dislike and make comparisons. The more you evaluate the more the customer will understand the worth of the product you are offering.
If you are in search of business and consumer telemarketing data that can assist with a successful telemarketing project contact BDP Agency for high quality business solutions.