Businesses are now putting a considerable amount of effort into generating as many leads as possible, but are spending less time looking at the quality of the leads which in turn becomes counterproductive as you are not turning the leads into customers, and you don’t know if those customers will actually follow through. Here are some useful tips to use within your company to ensure these leads are used effectively:
• When a lead has been generated it is crucial that you contact that person as soon as possible as according to Leads360’s analysis of 25 million data points, speed is the single most critical component to lead conversion. The best method of contact would be by telephone as using this method enables you to interact with the customer and get easily acquainted with each other. Using the telephone also saves a lot of time as you don’t have the hassle of sending emails back and forth whilst the questions being asked could have been answered in a matter of minutes over the phone.
• Follow up your enquiries with relevant questions to ensure you have a full understanding of what it is that the client is requesting from you. If enquiries come through with detailed information, use the information provided to ask questions to get exactly what your client is looking for.
• Don’t be disappointed if a lead does not turn into an order on their first enquiry, as these leads can still be used to market your services/products to them in the future via newsletters. This then still gives you a chance to convert them in the future as they are already familiar with you and your services.
If you are interested in generating more leads for your company please contact 0333 200 1860 or contact us via email [email protected] and we will be more than happy to help.