As a marketing tool email is the biggest utility for marketing as 69% of people agree that email is their personal most popular method of data sharing. Although the open and click through rate of email marketing campaigns are normally pretty low despite these statistics. We have put together some of the best marketing techniques to try and draw out a response from your campaigns.
For somebody to open or click on your email, they would need to be relatively interested in the products and services you are offering and also interested in the appearance of the email. The email needs to persuade your viewer to open it even if they aren’t interested at first. Break block text up with images and info graphics and think carefully about the mood you want to create by using specific colours and pictures.
Email campaigns are all about creating some kind of interaction with your audience, even a negative emotion is sometimes more beneficial than no emotion. Obviously you don’t want your product or service to make the individual think badly of you, although you can persuade them to look in to their problems and challenges and therefore consider your product/service as a way to turn things around for the better.
How it will enhance people’s lives
Ultimately you need to bring your content back into how your product/service is going to make a good effect on the individual. Will they be happier, wealthier, more attractive, or healthier? Understanding how your services transform and improve people’s lives is highly important in making marketing messages that emotionally resonate.
Call to action
This is probably the most important thing to consider; after all it is pointless in creating an amazing email unless you can build your brand and make a profit from it. This step in the process must be clear, concise and logical for people to follow up on it.
Keep in mind that your call to action will keep going once the individual has clicked on the relevant link/information, which means you need to keep pursuing the clarity of your call to action all the way through your landing page and conversion process.
Email marketing data
Creating a good reception from an email campaign can be highly increased if you are sending the email to relevant and targeted individuals in the first place which BDP can help you with too.