The old saying “you get what you pay for” is incredibly true in marketing, and especially the data industry.
If you are looking to purchase data, there are so many elements to consider before price. The most important area is to ask your data supplier when this was last updated and do they provide a guarantee.
Unfortunately, purchasing cheap data purely based on price will not provide you with a 100% accurate database of prospects for your campaign. The database will probably include significant quantities and will therefore not be filtered around your strategic goals, which wastes an incredible amount of time. Do you really want to filter 4million records to find the ones that work for you?
It is true that genuine unique business data is not sold cheaply and you can expect to pay around £200 for a 1,000 records which is an industry standard and covers overheads in constantly updating the data and ensuring that the contacts you are approaching still work. Much cheaper than this average price, and we recommend you ask plenty of questions
Ask your data supplier:
- How often do you cleanse your data?
- How is the data sourced?
- Do you have all personal contacts?
- Do you have a 100% guarantee?
These are just a few simple questions that will enable you to identify whether the data is good quality before you purchase. One of our other blogs also discusses questions to ask your data supplier too.
Here at Business Data Prospects we can provide up to date, 100% accurate data to help you expand your business and exceed your sales targets.
If you would like further details about our data services give us a call on 0333 200 1860