Can email marketing engage your customers?
Email marketing appears to be the quickest easiest way of attracting new customers to your business, although email marketing does have these qualities, it is only successful when it is used correctly.
Here are few tips that you will need to get started to create an effective email campaign:
- Contact the correct customers (you wouldn’t offer DIY products to a fruit store face-to-face, so why do it via email)
- Do not just include a bulk amount of text, as your customer will read on average around the first sentence and the last sentence to see if this is of interest to them and move on. If you apply some catchy subheadings and bullet points, this will entice your viewer to carry on reading through your offer.
- Your subject line is very important when sending out an email campaign as this will be the first thing your viewer will read. You also want to make sure that your email will get into your customers inbox and not there junk mail box, this mostly depends on what your subject line involves e.g. I would recommend to not include symbols such as ‘***buy this now***’, as this can be seen as junk mail too.
BDP can help you contact your target market customers with our up-to-date email data, call us on 0333 200 1860 for more details and also to find out extra advice on how to start your marketing campaigns.