[email protected]
Business Data | Telemarketing Data & B2B Email Lists | BDP
0333 200 1860
  • DATA CARDS
  • SERVICES
  • CLIENTS
  • NEWS
  • GDPR
  • ABOUT
  • CONTACT

Brand Messaging Tips For Successful Campaigns

Brand Messaging Tips For Successful Campaigns
article by: Jane Snee at: 14th Jan 2015 under: Business Data Prospects

Messaging is an important part of branding, and we have been aiming our attention at compiling a useful set of criteria for clients to optimise the launch of their campaigns.

Messaging begins with the audience’s core values, not their product.

  1. Address Customers Values

Too often marketer’s base their messaging around what they believe are the best features of their product or service instead of looking at what it is the customers actually find important. It’s important to take the time to understand customers and their values, and create messages accordingly.

A helpful way of getting an insight into customer values is by creating a short survey that customers can complete.

  1. Clear Marketing Messages

Everyone wants to be part of a major trend, whether it’s being a “slow food” restaurant or a “mompreneur”, however the more popular buzzwords are the less impact they have, make the marketing message clear and memorable for customers.

  1. Make your messages portable

Many companies rely on word of mouth to drive business, but make sure that the message’s are ‘portable’ enough for customers to easily spread the word. A way of making sure our messages are ‘portable’ enough is ensuring they are around one to two sentences long, creating a “logline”.  After you’ve got your logline, use it on your website, on social media, in conversations and in marketing materials.

  1. Excite your Messages

Much of our life tends to be in auto-pilot mode, so as marketers, we need to grab our customer’s attention and inspire them. Make marketing messages exciting by adding action verbs, rather than using the passive voice.

Previous Next

Request a call back Today



Business Data

B2B Data
International Data
Telemarketing Data
B2B Marketing
Business Data Lists
B2B Email Data Lists
Direct Mail Lists
Data Cleansing

Categories

  • B2B Data
  • Business Data Prospects
  • Case Studies
  • Marketing News
  • Marketing Terms

Recent Posts

  • Understanding Content Marketing
  • Using Email Data to Drive Traffic to your Website
  • Things Your Competitors Can Teach You About Database Marketing
  • What Will Business To Business Marketing Be Like In 100 Years
Copyright © 2018 BDP Agency                                                                                                Your call may be recorded for quality and training purposes