Obtaining high-quality leads is critical to making a marketing campaign pay off. Obtaining high-quality leads is critical to making a marketing campaign pay off. Yet a majority of business-to-business or B2B Data marketers report their biggest problem at present. They say it is obtaining high-quality leads or potential customers who are likely to engage with[…]
Author: Jane Snee
A passionate marketing entrepreneur, Jane Snee has extensive knowledge and experience across many industry sectors, working on campaigns for the Daily Mail General Trust, BBC and the Olympic Games.
Based in Sheffield, Jane loves connecting with people and currently leads the team at BDP Agency both influencing the direction of the agency and facilitating innovative projects with clients, delivering fantastic results.
Content Marketing Strategies for Business
5 Effective Content Marketing Strategies For All Businesses Whether you’re trying to get the word out about your new startup business or you’re trying to attract more customers to an existing business, content marketing is the key to reaching as many people as possible. Content marketing involves creating all kinds of content that can catch[…]
Top Data-Based Email Segmentation Tips for Email Marketers
Email segmentation tips that you need to know… According to eConsultancy’s Email Marketing Census, 67% of those surveyed indicated they were ‘quite’ or ‘very’ satisfied with their automated email marketing efforts (econsultancy.com/blog/69015-three-key-findings-from-the-2017-email-marketing-census). Are you a business builder wanting to put the lead generation power of email data marketing to work for your company? It is[…]
Chemex International
Chemex International – The True Value of Good Quality Data Using good quality data for a prospecting campaign can make a huge difference in the amount of time and effort required to obtain appointments. This also, of course, it is likely to yield far better results. Business Data Prospects can demonstrate this. Here, we highlight[…]
Tips to Manage your Direct Mail Campaigns
How to effectively manage your direct mail campaigns. Direct Mail marketing is an effective way to reach out to potential clients as it is a more personal way of contacting them. This blog post will go over how to manage your direct mail campaigns best to get the most success from your marketing.
Top Telesales Marketing Practices
Top Telesales Marketing Practices Many companies laugh off the idea of using sales or telemarketing professionals to generate leads or close business over the phone. Yet, the biggest companies and best firms in most industries are using telemarketing data in their telesales marketing as part of their arsenal to accelerate their sales and drive their growth.
How to improve B2B database marketing
Improving B2B Database Marketing For an effective marketing campaign, your B2B database is one of your most significant assets. Alongside accurate and up to date B2B data, here are some tips to help improve your B2B database marketing. Whether you’re using account based marketing (ABM) or running cold call campaigns to reach leads. It’s not only significant to[…]
4Networking – The Social Business Network
4Networking, a UK business network. Business networking is a booming industry. As networking has become, for many businesses, the best way to find new prospects and clients. At the forefront of the growth of business networking is 4Networking, www.4networking.biz. Which reinvented the format over 6 years ago and is now the largest joined-up business network in[…]
3 Myths About Telemarketing Lists
Telemarketing Lists Myths It has long been held that telemarketing campaigns have failed as a tool for businesses. Also, that telemarketing lists are becoming less critical. However, in reality, this is far from the truth. To some extent, telemarketing is a staple in the business industry. In particular, B2B can benefit a great deal from telemarketing.[…]
Importance of Personalisation within B2B Marketing
Personalisation within B2B Marketing In this blog post, we will be talking about the importance of personalisation in B2B marketing emails. Also, personalisation can help you build a better relationship with your clients, leading to future sales or reoccurring customers.