An Insight into Content Marketing Marketing is the core of any business and if you run a successful marketing campaign, your business is bound to be successful. As a marketer, it’s always good to ensure that your strategic insights, opinions, and tactical activities are supported by data. It is therefore important to keep yourself updated[…]
Traffic is the first step of generating leads By investing in a professionally designed website is not a guarantee of bringing traffic to your site. You might get frustrated with the traffic the site is getting even after posting informational content and keeping it up to date all the time. Traffic is the first step[…]
With the GDPR (General Data Protection Regulation) applying from 25th May 2018, all parties that handle data must ensure that they have the relevant procedures in place to comply with the new laws and with the updated elements of data protection. As part of the task of increasing transparency and reliability within the business data[…]
Personalisation within B2B Marketing In this blog post we will be talking about the importance of personalisation in emails and how using personalisation can help you to build a better relationship with your clients which could lead to future sales or reoccurring customers.
Considering Integrated Marketing Communications As a marketer, it’s important to present and deliver your messages to your customers and prospects via cross-channels (Source). For example, many people are quite vigilant about advertising campaigns and so still prefer the idea of purchasing goods and services from physical location. Call them old school, but not marketing to[…]
Writing Emails to Help Convert a Sale If you are carrying out an email marketing campaign you need to know exactly how to put across your message to lead to a sales conversion. Here are a few tips: Write for your specific segments If you write your email with your specific segment in mind, it[…]
Transform Your Company’s Data Companies every day receive all different kinds of data, and hold large amounts of data on their servers. It is easy to feel like you are drowning in information that is not directly helpful within your decision making. Data is a powerful tool that can be used to improve customer experience[…]
Catching Customers’ Attention In today’s society, people are constantly bombarded with all sorts of information. As a marketer, you need to employ some subtle techniques to catch and keep potential customers’ attention. Here are a few suggestions:
The effect of Brexit on UK Market Prospects The vote for the British exit from the EU was one of the largest economic decisions of 2016. Many businesses planning to expand into the UK market may be wondering what the repercussions and effects will be in the short and longer term.
Why is Data Hygiene so Important Data cleansing is one of the prerequisites of successful business, but not everyone is familiar with the depth of this concept. It refers to working with clean databases and ensuring the removal of unnecessary or incorrect data. This incorrect data is commonly known as “uncleansed”. It can span from data with[…]