Over a period of time email marketing has become very noticeable as a leading generator and has been recognised as a very handy sales tool. It has shown that it is tremendously successful at creating more revenue in most business areas. The most recent advantage of email marketing is focusing on the clients buying cycle and where during this cycle marketing material should be really strongly affected.
Some of the most productive sectors for email marketing are thank you for ordering, confirmation of dispatch emails, special offers and reminders to use the product or service purchased along with training manuals where suitable. These are emails which would catch the readers eye such as if the reader sees the words “special offer” in the subject line they are more likely to click on the email and read the contents as this will peak their interest in the email. Creating interest will help to increase the effectiveness of email marketing and also increase the amount of people who will follow your emails.
The contents of these types of emails should be short and to the point as to not lose the readers interest. To do this, avoid big blocks of text by breaking up the email using images and also only including important information. Be cautious when using images in emails as some email providers could block the usage of images unless the reader authorises them. This means that putting essential information in images could be missed by the reader.
A recent investigation showed that over 50% of companies do not send out welcome emails or post buying literature, we believe this is missing out on a huge opportunity to build a relationship with the customer and keeping them subscribed to your emails. Welcome emails are one of the best ways to build relationships with your customers and give them a brief introduction into your services. Building a relationship with your customer is important as it could persuade them into coming back to purchase more products from you.
Also remember to personalise your emails, be friendly, and provide guarantees and excellent customer service which will provide you loyal clients as well as great recommendations which could lead to potential sales and clients that keep coming back to purchase your products.
If you would like to approach businesses with your products and services, let us know and we would be happy to help.
If you are interested in our email campaign management services for more details on how we can help you, give us a call on 0333 200 1860 or send us an email at [email protected]