Over a period of time email marketing has become very noticeable as a leading generator and has been recognised as a very handy sales tool. It has shown that it is tremendously successful at creating more revenue in most business areas. The most recent advantage of email marketing is focusing on the clients buying cycle and where during this cycle marketing material should be really strongly affected.
Some of the most productive sectors for email marketing are thank you for ordering, confirmation of dispatch emails, special offers and reminders to use the product or service purchased along with training manuals where suitable.
A recent investigation showed that over 50% of companies do not send out welcome emails or post buying literature, we believe this is missing out on a huge opportunity to build a relationship.
Also remember to personalise your emails, be friendly, and provide guarantees and excellent customer service which will provide you loyal clients as well as great recommendations.