Getting Ahead of Your Competitors
The business world is becoming more and more competitive each day and a recent survey reported that approximately 40% of people move positions in the UK each year.
Imagine if you could access these key contacts in your chosen markets before your competitors.
By accessing high quality up-to-date targeted mailing lists, you are ensuring that you are approaching individuals who are currently in their role and you are not wasting your time approaching empty desks.
Avoid Bad Data
Having bad data could slow down the speed at which sales and marketing teams work as they rely on having up to date data or they could be calling or sending out emails to people who are no longer employed by the company or have moved to a different position wasting your teams valuable time. Improving the quality of your data will also improve the efficiency of your team and increase the amount of sales you can make.
Ensure your data is up to date
If you have a database already that contains relevant contact details for your marketing campaigns and you have not used this data for more than 3 months, we would recommend having this updated before approaching these contacts again as they could have changed and could potentially be inaccurate.
Approaching a new contact that has only just taken up a position in a company is an ideal time to build a new relationship as many are looking for new suppliers and it can be critical to build that initial relationship before your competitors do.
Keep an eye on the competition
Another way you can get ahead of your competitors is to know them well and look at how they are improving their data as this could also help you improve yours and improve your marketing. It will also help you identify the areas you need to compete with them in as well as giving yourself a platform for you to show your customers how you are different to your competition and suit their needs better.
Another way to keep ahead of the competition is to continue looking for ways to grow your company as this will help you to stay ahead of the competition through constantly growing you are constantly improving to become the best company you can for your customers and to be able to offer them the services and products which they need.
Overall in order to keep ahead of your competition the most important thing is to ensure that you don’t have any bad data and that all the data you have is up to date as this will help your sales and marketing teams to work more efficiently. Other methods of which you can keep ahead of your competition are also good such as looking for ways to grow your business in a way which helps your target audience as well as making sure to look at how your competitors are working and learning from what they do to improve your company.
Here at BDP we can keep you updated every month with the latest individuals to move around in the industry which enables you to keep your records up-to-date too.
If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.