Are businesses still consumers?
We have been to a number of business marketing seminars recently where people have put forward some great ideas entwined with excellent customer service, and then quoted stats and figures. In each case these have always been examples from the business to consumer market.
For anyone in business, with a prime target towards the B2B market like us, you must be increasingly frustrated at the lack of B2B examples of great customer service as most of this goes on behind closed doors.
We think it helps taking a slightly different view – the next time your telephone rings, and you gain a new client, there is a Managing Director at the heart of that business, a human being and not just a faceless company – this MD is a consumer of your products.
So rather than promoting to a company, think of your next B2B client has an individual who has needs just like you, and how you can meet these requirements specifically for that individual.
In the words of one of our clients, Brad Burton – no one is going to purchase from you if they don’t like you, know you and trust you.
If you would like to see further independent feedback and testimonials from some of our happy customers, look at our blog post about what we found on twitter.