Most marketers are constantly looking for ways that will keep their customers loyal and engaged to their brand. This is easy especially when workable strategies are employed for the purposes of building individual relationships that are based on trust. For this and more to be achieved, marketers should use technology and marketing data to appeal to the specific targeted audience in order to attain the following;
• Customer centric marketing success
• Measurable marketing
• Focused marketing
The following are 5 steps that marketers should employ so as to put their business enterprise on the right path.
Tearing down silos
The basis of all marketing begins when you embrace IT and while at it, you should ensure that CIO and CMO are now your new best friends. Marketing is now being considered as the business rather than a department within the business, which makes it a highly responsive organization. To achieve success, your efforts should be centered on consolidation, collaboration and organization. When the aforementioned is put in place, you will actually not struggle to track, better understand or respond to what your targeted audience need, want and expect from your brand.
Getting a smart strategy
Technology should be viewed as an enabler where digital marketing is concerned and all should be aligned in regards to the shared vision in that, for customer centric success, your entire organization should develop a data driven approach that basically positions itself in line with the shared vision. Doing this should be via revisiting organizational models that will go on to maximize revenue growth while making sure that customers are in control instead of being managed.
Extracting big data is certainly not easy and it may take months or even years. While this may seem as a long period of time, starting small is key here since you are also in the process of defining your vision. When you view this as important and proceed to take it one step at a time, you will eventually improve insights and finally deliver a relevant and enriched experience which will lead to a more engaged customer.
Making metrics your mantra
Marketers should understand that in order to move forward, they are supposed to manage the business of marketing and not be distracted from the bigger picture by data. Always make metrics your cornerstone since they will help improve accountability and transparency, which will be evident throughout your marketing organization.
Integrating marketing processes goes on to accelerate agility and results and in order to produce purposeful and build modern communications these should be taken into account.
For more information on how BDP can help you succeed, call 0333 200 1860 or email [email protected]