Avoid These Common Telesales Errors To Improve Your Campaign
We receive many calls regarding sales as we are sure other companies do and believe is one of the best forms of marketing.
However, on occasion telesales people do pick up bad habits along the way and we have put together some of the poor sales tactics used by these telesales staff from calls we have received.
- Don’t lie – people will know. We receive many calls where the telesales individual will say that they have spoken to the contact before and / or they will know what it is regarding and have a relationship with the contact.
- Attention – do not eat, drink, mess around or talk to others whilst you are on the telephone to a potential client. The receiving party will quickly loose interest.
- Reading from a script – we understand that some call centres ask their staff to read from a script, practice making this sound natural as much as possible and change your tone and language style from time to time.
- Numbers – people don’t like to be treated like a number on your telesales sheet. Take the time to discuss your products and services with the client and answer any questions, rather than trying to get of the telephone as quickly as possible.
- Completing the call – there is so much pressure on sales people these days that a new trend seems to be emerging where once the telesales person knows you are not interested, they hang up without completing the call. This is unbelievably rude, creates a bad reputation for your company and this gives you less opportunity of selling to others in the future.
Above all show respect to your prospect it will make them feel important and valued that you showed an interest in whatever they have to say. This will build rapport.
Take these faults on board and learn from them and then you will be able to launch a fantastic telemarketing campaign.