We recently carried out research in the SME market to find out more about email marketing and 34% of businesses told us they have purchased an email list and not used it. We understand that priorities change, although more than 44% of these individuals admitted they were unsure what to do with the data after purchasing.
We have put together some excellent points below on using your emails once you have purchased a data list.
1. Planning. It is essential to plan any marketing from start to finish and this should include purchasing data as a small key section of the campaign. Usually this can include many different departments, so ensure everyone has an agreed timescale to work too
2. Benefits. It is essential to put across the benefits of your business in your email straight away, preferably in the subject line. Why should anyone open your email? Think about getting your recipients to open the email before you start to sell anything at all. If not your email will not even be acknowledged, the subject line must stand out or you are wasting your valuable time.
3. USP. In your email, immediately summarise how you can solve the recipients problems, this works great with bullet points and pictures. Summarise your unique selling points and information in the email and include more information on your website which can be clicked through too.
4. Segmentation. With the right segmentation on your data, you can think about the intended prospects as an individual before sending your email, think about their age bracket, their job title and the industry that they work in. Then you will be able to specifically personalise the email to them. It will give you a better idea on how to address them and how you are going to interest them with your services.
Are you currently planning on launching an email campaign and worrying about how to manage it?
Let us do it for you.
Here at BDP we will fully manage your campaign which saves you a substantial amount of time. We can target individuals that will be specifically interested in the product or service you can provide.
Let us help you smash your sales targets!
If you are interested in our email campaign management services for more details on how we can help you, give us a call on 0333 200 1860 or send us an email at [email protected]