It has long been held true that telemarketing has failed as a tool for businesses. However, in reality, this is far from the truth. In fact, Telemarketing is, to some extent, a staple in the business industry. B2B, in particular, can benefit a great deal from telemarketing; provided, of course, it is correctly deployed. Having the ability to telephone another company puts in the top 25% of the UK as technology as created a generation of individuals that are only happy to discuss by email and social media.
A lot of people and businesses, who have not been able to execute and take advantage of the benefits of telemarketing have claimed that it is not, in any way, an effective tool for business activities. Little do they know, what a valuable tool telemarketing is to many companies. Like any other concept, there is a large number of myths associated with this type of marketing. Below, we demystify just a few, to hopefully spur you into action and pick up the telephone:
Telemarketing is outdated and only digital marketing is of use today.
This is not entirely true. While digital marketing is, without a doubt, the first choice of marketers today, telemarketing still preserves its charm. The reason for this is that human interaction, albeit rare today, still happens to affect and influence prospective buyers into doing business with the party on the other end of the line better than any email or social media contact ever can.
A study revealed that 68% of B2B sales were found to involve some form of human interaction, such as telemarketing; this number clearly shows that telemarketing has not failed B2B businesses.
Only desperate businesses turn to telemarketing for their marketing needs.
Whether used to increase brand awareness, investigate performance and satisfaction amongst customers, convert prospects into customers or to carry out customer support of your existing marketing activity and thus generate leads, telemarketing can be a worthwhile investment. Think about this for a moment, in daily life, how much easier and quicker is it to pick up the telephone than write an email and therefore, certainly not just for desperate companies as someone said to us once at a show.
Only low-value products reap benefits from telemarketing.
When employed correctly, that is, in collaboration with other smartly devised marketing techniques, telemarketing has the ability to generate opportunities like never seen before. That is part of the reason why telemarketing has survived (read: grown) since inception. People genuinely believe that telemarketing is reserved for quick sales and a B2B environment is based on relationship building. Have you ever tried to build a relationship through email, it simply is not as effective?
Telemarketing is a definite skill although the rewards are unbelievably beneficial compared to other marketing channels. We urge you to pick the phone up today.
Here at BDP Agency, we are focused on adding value to your business and so, we will go to almost any length to help you achieve your goals and objectives. Our team of skilled and experienced professionals, with years of hands on experience, are dedicated to working tirelessly toward your success.