Top Tips to Ask Your Data Supplier
- Is the data less than a few days out of date?
All our data is immediately checked prior to dispatch and has a data age of 2-3 days maximum. The current industry standards are 3 months old and the current rate of business change and people moving around in the UK during these 3 months is 17%, therefore if the list is 3 months old then it is already 20% out of date.
- Where does the data come from?
There are 3 main sources of data in the UK – usually companies house, BT and Royal Mail. With 4Million+ contacts in the UK, the basic source of data will have come from one of these and then data companies add their own unique information and contacts, usually through the telephone work.
- How do you keep the data up to date?
The best form of appending data and updating data is by telephone. Data companies are known to use all sorts of methods that can include research online, updates in trade magazines, recruitment companies to name a few. These additional sources work well as long as the telephone element is the most prominent.
- Do you give a 100% guarantee with your data?
We have a 100% guarantee on all our data. Always ensure when purchasing data lists that the data owner will provide you with a 100% guarantee so that it gives you peace of mind to confidently carry out your marketing campaign.
- Can I use the data for 12 months to build a relationship (multi-use)?
Data is sold as single use, 12-month use or eternal. When purchasing data under licence, always try to purchase on a multi-licence, this means that the data is available for you to use over a period of 12 months to build relationships whereas single use literally means single use – you are paying to use the data only once.
- Does the data include generic information?
Always make sure that the data you are purchasing is named contacts only and all the details are personal to that individual including the email address. We do not recommend purchasing generic details i.e. info / sales @ as these will receive high open rates, but will not reach the correct senior decision maker in the company.
- Who do you work with, and do you have any testimonials and case studies?
It’s always beneficial to see who data companies have also provided information too and that they have many testimonials and case studies to back this up.
- How much is your data and do you have minimum order?
A genuine data company will have overheads, huge telephone costs and various licenses to pay for which is all included in the cost of the data. Be wary when data is very low cost as this usually indicates that the data is probably not up to date and full of generic emails etc. To give an approximate rate, you can expect to pay between £200 and £300 per thousand records, with most data companies having a minimum order somewhere over £500.00.