Maximise the Potential of B2B Data
When you purchase a new data list, the most important thing is to use the list to its full potential to turn your prospects in to new clients. This may sound obvious, although some companies rush into purchasing B2B data and lack a comprehensive understanding of who they’re going to target, and how they ‘re actually going to use the information provided.
If you can’t be sure on which organisations are your best customers, then you can’t tune your activity to them. You increase the risk of delivering low impact campaigns, tailored to the perceived audience, rather than the one that exists.
This is why it’s essential to have a good planned marketing strategy before purchasing the data. This will give you a better idea of who it is that you want to target, how you want to target them and to make sure this is done with precision. This will maximise your return on investment (ROI).
At BDP Agency we will put together bespoke packages at the point of order to ensure complete accuracy of the contact details we provide. We take great pride in the quality of our work and therefore thought that within this blog posting we could offer some helpful advice in making the most of your product.
Obtaining a B2B data list of prospects is part of a whole process that has to be thought through, coordinated, implemented and followed up. Your main goal is to build relationships with the right connections, developing that winning call to action and closing the sale.
The first thing to consider is to think about who you really want to reach as part of your marketing campaign. We can source highly relevant, up-to-date prospects with the proven ability to make buying decisions, although you will need to segment this to senior decision makers that have a need for what you’re selling.
Another area to consider is the quality rather than quantity – bombarding your geographic area or market sector with poorly targeted mailings permanently excludes you from a potential future client who might respond to a more targeted message.
As a quick debrief to start off with, think about…
- The geographic location you would look to target
- The industry you would like to target
- The size of the company
- The type of individual that would require your service/product
- The campaign type – email, direct mail, telemarketing or a multi-channel campaign
This will give you an excellent starting point for building a direct marketing campaign and you will be on your way to building an essential client base.