Is Email Marketing Still the Best?
There is always the latest and greatest in digital marketing when it comes to the best return on investment, including text messaging, social media, and direct-to-voicemail marketing, and many people speculate whether or not email truly ranks at the top of the list anymore in 2015.
Here a few statistics from the industry that make us believe that email and purchasing accurate up-to-date email data is still very much critical to today’s marketing campaign mix including:
24% of recipients change their email address every 12 months
52% of people made at least one purchase in the last 12 months from a promotional email
95% of people still use email today, especially if over the age of 24 (under 24 tend to use text and social media as their main channels of receiving information).
100% of our email marketing contacts are personal emails
Every £1 spent on email marketing can yield £44.25 average return on investment.
With statistics like these, we think email data is more important than ever. Email marketing is absolutely still on top.