Deciding on your target audience
Before launching your marketing campaign for your products or services, it is essential to carry out detailed market research to identify the most relevant and receptive people to aim your advertising at. In fact, if you’ve been involved in developing and nurturing your great product, it may well help you to gather opinions of third parties too.
How many times have you seen people on Dragons’ Den talking excitedly about their venture and its incredible ingenuity who then get floored when having to define with any accuracy and knowledge the target audience for their innovation.
Here are some questions to consider when you are carrying out a marketing campaign.
Who wants your product or service?
It’s a blunt question; however you need to answer it as clearly and truthfully as you can. Do some research to establish the sort of person or business that will want or need your product.
What sort of person wants your product or service?
When you’ve focused in on the sector, try to build up as detailed a customer profile as possible. This includes basic demographics such as age, gender, background, location and income. Then try to establish some attitudinal attributes: interests, lifestyle, hobbies etc.
Where does your audience look for products?
Even if you’ve established accurately the people most likely to want your products or services, you won’t reach them unless you know how they acquire buying knowledge. Are they looking online and/or offline? Do they respond to letters, emails, texts, Adwords, apps, tweets, TV ads, newspapers or none of these? The list of possible channels is longer than ever and fragmenting and evolving daily.
Find more of the people who start buying
Once you’ve started your marketing, learn from it – evolve and develop it, based on your experience. If certain types of people start buying, find more of those same types of people.
If you’ve gone through this process (or a fair part of it) then you’re ready to let us help you…
Business Data Prospects can supply you with data that relates to sectors that are broad or narrow, mainstream or specialist. We can supply you with the most accurate and up-to-date data and help you to choose the best medium in which to use it. Pinpoint your target audience and then let us build the data around your brief…
Brief us on your data requirements by calling us on 0333 200 1860.