Data Cleansing

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Identify revenue in your contacts

If your sales team beat their targets, because your contact database held all the best up-to-date prospects who wanted your business, we bet you’d be happy.

We can help you cleanse your current base and update all your prospects which saves you excessive cost in overheads.

Data Cleansing

The success of a high-impact campaign is all in the planning and ensuring your database is accurate.

Before starting your campaign, we strongly recommend data cleansing to refresh and update your existing contacts.

We start with a complimentary assessment of your existing data, then provide you with a quotation for updating the contacts.

Our market intelligence team will:

Analyse your marketing strategy
Update relevant records
Fill in gaps in existing records
Remove duplicates
Recommend additional contacts

This ensures that your addresses are current and your contact database is brought right up-to-date and returned in a user-friendly format.

Data Screening

For B2B marketing, data screening is essential for good practice and for data compliance.

B2B Screening

We can screen against the following files:

Corporate telephone preference (CTPS)
Mailing preference service (MPS)
Goneaway suppression (GAS)
Telephone validation and live number testing

This screening ensures that you avoid fines and only contact relevant businesses.

B2C Screening

For B2C direct mail marketing, we can also check:

The Bereavement Register (TBR)
Royal Mail Postal Address File (PAF)

Build and grow your existing client relationships
Turn your existing contact database into a comprehensive and efficient sales tool
Keep your records up-to-date and accurate
Gain new market intelligence and highly-targeted new contacts