Chemex – The True Value of Good Quality Data

Using good quality data for a prospecting campaign can make a huge difference to the amount of time and effort required to obtain appointments, and of course it is likely to yield far better results.  BDP | Business Data Prospects can demonstrate this by highlighting the recent experiences of one of our clients, John Heslop from Chemex.

Chemex supplies cleaning and hygiene products, primarily to the hospitality and healthcare sectors and John turned to BDP to help him to get in front of more decision makers.

“In my business it is no good telephoning to ask for “the person who looks after hygiene products” as at best the receptionist won’t know who that is and at worst this just reveals the many layers of ‘gatekeepers’ preventing us getting through to the appropriate person!” says John Heslop.

“We outsource our appointment making to a telemarketing agency and had supplied them with data lists of contacts in the past, aimed primarily at getting appointments with restaurants, hotels, leisure centres and colleges. In general this had resulted in frustration from the telemarketing team, with many wasted calls to people who were no longer in the relevant post or seemingly had never existed! And of course these were all calls which I was paying for, along with the original purchase of the list. While these lists had been cheap, they turned out to be a false economy.”

“So I turned to Business Data Prospects who build bespoke packages specifically targeting your ideal prospects.  I purchased a bespoke data list of contact details in those same sectors I wanted to target.  This data has been so much more relevant and accurate and has gained us instant results. We are now getting through to decision makers pretty much every time.”

“The result is an average of four new appointments each week, and because the people ARE the true decision makers, we are converting business at an impressive rate.  All our custom is repeat order business, and so rather than just being a one-off sale, a new account is worth up to £5000 per year.  A steady increase in the number of these coming through each month is making a real difference to our turnover and profit.”

About BDP
BDP are a direct marketing solutions company and B2B data owner. BDP provide a full marketing resource for your business-to-business direct mail, email and telemarketing campaigns. By delivering an unmatched combination of data, knowledge, expert advice and integrating products, we stand out from the crowd with our extensive services.

About Chemex International
Chemex supplies industry leading cleaning and hygiene products, primarily to the hospitality and healthcare sectors. see www.chemexuk.com