Measure, Measure, Measure
All kinds of marketing campaigns should be measurable to ascertain what level of attention you receive from your target audience.
A full colour advertisement can look amazing, however:
Do you know how many people have taken action on the advert?
Do you know what return there is on your investment (ROI)?
At BDP, we are a great believer in measuring all forms of campaigns. Blanket brand building exercises should be left to large corporations such as Coca Cola, McDonalds or Tesco’s and even then, everything is measured to the very last detail.
Read more Measuring your Campaigns
How to Make Data Work from a Sales Perspective?
If you are currently researching your own leads, you may be spending considerable time generating prospects to promote your products and services and not doing what you do best.Presenting your business to pre-qualified prospects that are up-to-date, and from a dedicated specialist will not only save you time and money, it will also streamline your role, enabling you to concentrate on developing your sales pipeline.A recent survey showed that SME’s spend on average 35% of their allocated sales time, actually generating sales, and the rest of the time is spent on researching prospects, administration and updating records. Better information makes you more effective.
Read more How to make data work for you?
Email Marketing is covered by certain laws in the UK which comes under the Data Protection Act. There is a difference between marketing to consumers and businesses within the UK and we have put together a summary below.
These laws restrict the sending of unsolicited marketing emails to individual subscribers. Companies can still be sent business related emails if they are relevant to their work.
Read more B2B Email Marketing and the Law
Direct Mail Marketing Tips
Direct marketing provides you with an excellent way to conduct a test of your market relatively quickly, at a reasonable cost.
Using direct mail has plenty of advantages:
- You can target individual recipients accurately – by addressing mailings to personal contacts.
- You can create a precise campaign to fit your exact budget.
- Direct Mail can have a quick turnaround – with a small campaign to a niche audience, you can purchase data; design and develop materials (letter, flyer, postcard), send out your campaign and start to get results.
You may remember we all had great fun back in December with our Polar Bear competition and we had some fantastic prizes to give away.
In line with the 12 days of Christmas, and for a bit of fun, we picked the names out of a hat and sent out some fab prizes
They include;
- 12 x Marketing Subscriptions
- 11 x B2B Data Vouchers
- 10 x Luxury Biscuit Tins
Merry Christmas from us all at BDP.
Our festive gift to our clients is a very addictive Polar Bear game. We had lots of fun playing the game and choosing relevant prizes.
Winners details will be on our next posting.
a
The festive season is 30 days away and this is an ideal time to let buyers know who you are, and ensure they have your contact details easily to hand for their Christmas orders and 2010 budgets.
Our B2B data is an ideal way of promoting business and identifying new sales channels and we have some brand new files available of Purchasing Directors and Marketing Directors across companies in the UK:
Please let me know if I can assist you with your next marketing campaign or if you would like to receive further information on our services.
I look forward to hearing from you,
Let the festivities begin,
